POP UP STORE SECURITY

POP UP STORE SECURITY

While a few years ago, the idea of a pop-up shop was still pretty new and mainly relegated to trendy businesses, that isn’t the truth today. Everyone from massive retailers to established brands are getting involved in this creative way to bring in income. A pop-up shop is a retail store that is only available for a short period of time where almost anything can be sold to the masses. 

Pop-up shops can be a great option to get a brand name out there to a larger group of people, but there are things that need to be accounted for to ensure things go off without a hitch. One of those things is security. These events can draw in huge crowds and the strategy needed to keep things in order is a bit different from a typical retail store.
  • Both Retail and Event Security Experts Are Needed

    While in some situations, you can easily choose between retail security experts and event security experts, that isn’t the case for a pop-up shop. Of course, it’s crucial that you have people there who know how to watch for theft and prevent any loss from the people who attend. However, due to how large these shops can get, having a proper means of crowd control is just as important. The security provider you choose should be capable of both.

  • Planning Needs to Be Done Well in Advance

    A pop-up event isn’t the same as a traditional retail store and the plans used for it can’t be rehashed from those environments. The constraints and opportunities of the event need to be laid out so technology, security, procedures, and manpower can be considered. Any great security company will step in to help you make the right calls. You should make security part of the strategy at large for the best results. While it might seem like a lot of work, it ensures success.

  • Make Security Fit Your Brand’s Feel

    One of the things that some pop-up events do wrong is not considering security as it pertains to the brand. You want it to be something that fits into the whole, not something that is tacked on and takes away from something else. At large events like this, any actions that a security team takes can be recorded and posted on YouTube in seconds. You don’t want that to end up being something that ruins your brand reputation. The security should act as a part of your brand and that means choosing the right company, not choosing at random.

  • Challenges Associated with Pop-Up Security

    There are many challenges that come with hosting pop-up retail events. For one, the design of the events can make it more problematic to try to lock up everything valuable somewhere customers can reach. These events are also often held in areas where there are no boundaries like walls and doors that alert people where they should be. Many pop-up stores are located in an open place, which means that customers can engage easily but security needs to have serious skills to handle things. Finally, as pop-up shops are typically not within a normal property, the typical security cameras and alarm systems may not be available.

What We Do Differently to Ensure Pop Up Shop Security

We’ve done our homework and we know what the advantages and disadvantages of pop-up retail spaces are. While typical security strategies may be utilized, we realize that crowd control is a huge part of our job, so we take it seriously without losing sight of the goal of preventing loss.

We have a great understanding of what kind of security guards are the most useful in this situation and have plenty of experience under our belt to back that up. We have provided security guard services for many events and pop-up shops in the past including Pop Up Mob, Sprayground, Kit & Ace and BAPE.

If you want the best in your corner for a successful pop-up shop event, you can trust Guard Security. We’ll do whatever is needed to keep the crowd in check while being sure your inventory stays where it is supposed to be.

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